Mar 31, 2011

Social Media's Heating Up The General Elections

Have you noticed that the General Elections (GE) seems a lot more exciting than 5 years ago?

It's probably due to the use of social media in this upcoming GE. In the past, only newspapers and TV could give us coverage of the rallies and build-up to D-Day. But now, with Friendster
Facebook, Twitter, blogs, microblogs.. news, rumours, gossip of anything and everything GE have been newsfeeding and tweeting away.

Look at little Miss Tin. She's been screwtinised by many, ridiculed in Temasek Review and teased on Rockson. They even dug out her past Facebook photos and mocked her choice of boys/men. To the max.
Kawaii Max!
Anyway, social media's gonna make an impact in this coming elections. Look at the impact Stomp.com.sg has maid with the fullpack photo. "My Maid, Our Army" is making more impressions in everyone's head than any Saatchi & Saatchi advertisement.

My Maid, Our Army
But what I really like about Stomp.com.sg is that it's becoming the new NewPaper. I remember how the NewPaper used to have the gossipiest and sleaziest news in town (until I realised how it was a poor cousin of the Chinese wanbaos).

Anyway, the NewPaper is soon becoming the poorer older brother of Stomp.com.sg. Stomp's gotta the latest lowdown and lowblows on any lowlife. And it's supplied and powered by the people.

It's got pictures of crap drivers, rude service staff, inconsiderate passengers. But it's also got many many love stories and public display of affection snippets. It goes to show that the Government's been kinda successful in their Romance Singapore campaign to get Singaporeans lovin' and humpin'. Problem is Stomp's showed that most people aren't happy with our Gen-Ys
la-ji-ing and doing their PDA thing in public.

So you have contributors demanding these Gen-Ys go "get a room".

Except that both public and private housing is kinda ex now, so they can't really go get a proper room.

And then hotel rooms are also kinda ex, 'cos we have tonnes of tourists coming here to gamble.

"How about doing it in a car?" That's out of question of course with the COEs costing more than an actual car.

So our Gen-Ys have no choice, but to do it on MRTs and buses. Cheapest. Greenest.

"Go public", didn't they say?


A lot to think about. A lot to read about, this GE.

No comments:

Post a Comment